Event marketing · Photography

Chryslers on the Murray

Turning a major event lead-up into sustained momentum.

After 8–10 years of photographing Chryslers on the Murray, Luke stepped into a broader marketing role, bringing structure, clarity and consistent energy to the event’s digital campaign.

47Posts across the campaign

571.8KCOTM content views

766.1KHunter Media event-period views

2,000Clicks through to the COTM website

Meta audiences can overlap, so COTM and Hunter Media results are shown separately rather than combined.

Project overview

From ad hoc updates to a planned event campaign.

Chryslers on the Murray already had scale, history and an established audience. The opportunity was to make the digital lead-up feel as active and organised as the event itself.

The expanded role followed the launch of Hammer Down Creative, Luke’s social and digital marketing agency, and built on almost a decade of Hunter Media photo coverage for the event.

Across the three-and-a-bit month campaign, the content plan created a steady rhythm of useful event information, hype-building stories and clear reasons for both entrants and spectators to attend.

The approach

Visibility with a job to do.

Regular posting kept COTM present throughout the lead-up rather than relying on a late burst of reminders. Clearer event information reduced friction, while enthusiast-focused content built anticipation.

Collaborative posts through Hunter Media placed the event in front of an additional, highly relevant regional automotive audience.

Structured three-month content plan
Clear entrant and spectator information
Hype-building and community-led content
Collaborative distribution through Hunter Media
Lead-up, event-weekend and post-event coverage

COTM page performance

More than half a million campaign views.

The COTM Facebook page generated approximately 571,800 content views and reached almost 90,000 individual viewers during the campaign.

54,500 Facebook page visits
10,900 content interactions
2,000 link clicks through to the COTM website

Hunter Media amplification

A second audience, activated at the right time.

During the three-week event period, Hunter Media generated approximately 766,100 views, reached 177,900 individual viewers and recorded 21,500 content interactions.

That additional layer of reach reinforced visibility during the key lead-up, event weekend and post-event coverage period.

The venue transition

Confidence through change.

A major focus was supporting the event’s move to a new venue. Consistent communication helped reduce confusion, maintain confidence and keep the community engaged through the change.

The result was a campaign that made the event feel current, active and worth planning for.

Results proof

The source data behind the story.

Original reporting graphics are shown without cropping. Select any image to open the full-resolution version.

COTM campaign data

The campaign performance, shown in the source dashboard.

These Meta dashboard exports support the campaign totals used throughout this case study. Select any image to open the full-resolution version.

Meta dashboard showing 571,800 views, 10,900 content interactions and 2,000 link clicks for the Chryslers on the Murray campaign — **Campaign reach and response**The COTM page recorded 571,800 views, 10,900 content interactions and 2,000 link clicks across the reporting period.

Meta dashboard showing 54,500 Facebook page visits and 1,200 follows during the Chryslers on the Murray campaign — **Page visits and follows**The campaign converted attention into 54,500 page visits while continuing to grow the event audience.

Meta 90-day comparison dashboard for Chryslers on the Murray showing views, viewers, interactions, clicks, visits and follows — **A wider 90-day comparison**This comparison view shows the campaign period against the earlier reporting window. The date range differs from the core campaign totals, so the figures are presented separately.

The evidence

Work you can see. Results you can measure.

The photography and campaign assets connect the strategy and numbers to the work delivered.

Visitors exploring rows of colourful Chrysler vehicles inside the event pavilion — **A destination worth travelling for**The campaign gave entrants and spectators clear reasons to make the trip, then the event delivered the atmosphere promised online.

Smiling Chrysler entrant giving a thumbs up from the driver seat — **Community at the centre**Coverage focused on the people behind the cars, giving the event a warmer and more relatable identity.

Classic Chrysler vehicles arriving at Chryslers on the Murray — **The arrival experience**Practical event information supported a smoother arrival while photography captured the anticipation of cars rolling in.

A line of classic Chrysler vehicles moving through the event grounds — **Momentum made visible**Consistent lead-up content kept the event active in people’s feeds before that energy carried onto the grounds.

Crowds gathering around show cars inside the Chryslers on the Murray pavilion — **Strong event attendance**Wide event coverage documented the scale, variety and visitor engagement throughout the weekend.

Visitors, judges and display cars inside the Chryslers on the Murray pavilion — **More than polished cars**The photography captured the full event ecosystem, including displays, merchandise, judging and community interaction.

Need proof like this?

Build attention that leads somewhere.

From the strategy through to the photography, copy and publishing, Hunter Media can build the complete content system around your automotive business or event.

Start a conversation