Precision-machined OC Billet automotive brackets arranged on a workbench
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Content strategy · Meta advertising

OC Billet

A consistent content system that moved product.

Three months of structured posting, high-quality product imagery and targeted Meta advertising pushed sales beyond a 10% growth target in the first month.

670KTotal viewsUp 2,445%
15.3KLink clicksUp 46.4%
7.6KWebsite visitsUp 278.7%
460New followersUp 969.8%

Project overview

01

A great product needed rhythm and momentum.

Like many small manufacturers, OC Billet was posting when time allowed: an occasional strong video followed by a week or two of silence.

The owner did not have the time or bandwidth to keep social media moving. The commercial target was clear: lift visibility enough to drive at least 10% sales growth.

02

What changed

From isolated posts to a working system.

Content planning was aligned with production schedules so the business could stay visible without disrupting the work happening on the floor.

  • A structured, consistent posting rhythm
  • High-quality product photography and reels
  • Strategy sessions tied to production capacity
  • Targeted Meta advertising in Australia and New Zealand
  • A plan designed to compound momentum over time
03

Performance

Reach grew. Action followed.

Compared with the same period before the engagement, content generated 670,000 views, reached 179,300 people (up 3.1%) and recorded 4,400 interactions, an 833.9% increase.

The growth carried into more valuable actions, with 15,300 link clicks and 7,600 website visits.

04

Business outcome

The sales target was cleared in month one.

Sales increased well beyond the 10% target in the first month. Stronger web traffic and call-to-action advertising turned visibility into commercial momentum.

The resulting stability and confidence supported OC Billet as it hired and relocated to a larger premises.

05

Why it worked

Strong product. Clear story. Consistent execution.

The work demonstrates what can happen when a niche automotive product is supported by dependable publishing, purposeful visual content and tightly targeted promotion.

Small teams do not need to post constantly. They need a system that makes each piece of content useful.

Need proof like this?

Build attention that leads somewhere.

From the strategy through to the photography, copy and publishing, Hunter Media can build the complete content system around your automotive business or event.